Better Be Nice to the Boomers: They’re the Ones with Money amid the COVID-19 Recession

Better Be Nice to the Boomers: They’re the Ones with Money amid the COVID-19 Recession

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While all generations have taken a financial hit from the COVID-19 pandemic, boomers are better positioned than younger cohorts to keep spending amid the recession. Marketers must make the most of boomers, which necessitates being up to date on their digital and consumer behavior.

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