Advancing Marketing Attribution: A Companywide Blueprint for Success (Part 1 of a Two-Part Series)

Advancing Marketing Attribution: A Companywide Blueprint for Success (Part 1 of a Two-Part Series)

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Holistic attribution is a must if companies want to understand the incremental effects of their marketing efforts on key performance indicators (KPIs). It is difficult to achieve, but companies can make the move, so long as they follow necessary steps.

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