Ad Blocking in France 2018: Numbers Still Rising as Concern Extends to Mobile Devices

Ad Blocking in France 2018: Numbers Still Rising as Concern Extends to Mobile Devices

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WHAT’S IN THIS REPORT? This report showcases eMarketer’s latest estimates for ad blocking usage in France between 2015 and 2019. It also examines the key trends underlying the numbers, including the evolution of consumer attitudes and device usage.

Executive Summary

Many internet users in France think digital advertising is intrusive and irrelevant to their interests. Ad block usage has grown steadily in recent years, as millions of individuals use those tools to reassert some control over their online experience. This report presents eMarketer’s latest forecast and statistics for ad blocking in France.

How many people in France are using ad blockers?

France registers relatively high rates of ad blocking, compared with the UK and the US. eMarketer estimates 15.4 million people in France will use an ad blocker at least once per month in 2018.

This report presents eMarketer’s latest forecast and statistics for ad blocking in France through 2019 and examines the key trends underlying the numbers, including the evolution of consumer attitudes.

TABLE OF CONTENTS

  1. Executive Summary
  2. eMarketer Forecast
  3. Behind the Numbers: Trends and Context
  4. Challenges for Publishers and Marketers
  5. Key Takeaways

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