Mobile: The Utility and The Tech
Mobile: The Utility and The Tech
Mobile: The Utility and The Tech
Mobile: The Utility and The Tech
Mobile: The Utility and The Tech
Mobile: The Utility and The Tech
Mobile: The Utility and The Tech
Mobile: The Utility and The Tech
Mobile: The Utility and The Tech
Mobile: The Utility and The Tech
Mobile: The Utility and The Tech
Mobile: The Utility and The Tech

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Mobile: The Utility and The Tech

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What’s in this bundle?

Mobile ad spending will surpass TV spending this year, according to eMarketer forecasts. But how are marketers deploying that spending? And what aspects of the mobile experience should you consider using? This series explores which mobile tech is facilitating new forms of marketing, from mobile apps to mobile proximity payments to navigation and maps. This series of reports and podcasts gives you and your team a practical view of mobile marketing techniques, and preps you to come up with a strategy that works best for your brand’s goals.

    REPORTS

    Mobile Proximity and Peer-to-Peer Payments 2018: How Starbucks, Walmart and Zelle Are Leading in Mobile Payments

    • 15 pages of analysis including 18 charts (PDF, high-res chart images)
    • 2 interviews with industry experts
    • 26-page PowerPoint Presentation with charts and data  

    Maps and Navigation Apps: Discovery, Exploration Features Open Up Ad Opportunities  

    • 12 pages of analysis including 11 charts (PDF, high-res chart images)
    • 4 interviews with industry experts
    • 11-page PowerPoint Presentation with charts and data  

    Mobile Optimization: How Mobile-First Indexing and New Technologies Like Instant Apps Are Changing the Game

    • 12 pages of analysis including 8 charts (PDF, high-res chart images)
    • 2 interviews with industry experts
    • 21-page PowerPoint Presentation with charts and data  

    Mobile App Installs: What You Need to Know About User Acquisition  

    • 14 pages of analysis including 12 charts (PDF, high-res chart images)
    • 16-page PowerPoint Presentation with charts and data  

    Mobile Retail Apps 2018: Strategies to Acquire, Engage and Retain Users

    • 12 pages of analysis including 12 charts (PDF, high-res chart images)
    • 2 interviews with industry experts
    • 24-page PowerPoint Presentation with charts and data  

    STATPACK

    US Mobile StatPack 2018: An Atlas of eMarketer Forecasts to Keep at Your Fingertips All Year Long

    • 73-page PowerPoint Presentation with charts and data

    PODCASTS (FREE)

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    Report License & Terms of Use: eMarketer grants a non-exclusive, individual license to the named user ("Licensee") to view and use the Report(s). Licensee acknowledges that all copyright, patent and other intellectual property rights to the Report(s) are owned by, and remain vested in, eMarketer. Licensee may excerpt, paraphrase, or quote up to 100 words and 5 charts from any single report, provided that the eMarketer copyright notice is affixed thereto, and that the Licensee does not modify or otherwise alter the general impressions of the Report(s), and does not imply sponsorship, approval, or endorsement by eMarketer.