This StatPack provides a visual overview of updated eMarketer forecasts and data from third-party sources on ad spending in the US healthcare and pharma industry. Here’s what you’ll find inside:
- Digital ad spending by format—search, display, mobile, digital video.
- Factors influencing ad spend among major healthcare and pharma players and the entire industry.
- Cross-industry comparisons of ad spending trends.
- The healthcare and pharma industry includes pharmaceutical products, facilities, services, researchers, drug manufacturers and marketers, doctors, hospitals and biological products, as well as establishments providing healthcare services and social assistance for individuals.