WHAT’S IN THIS REPORT? This report provides a regional and country-by-country analysis for retail sales, retail ecommerce sales and mcommerce sales in Latin America, as well as breakouts for Argentina, Brazil and Mexico. It also includes estimates for digital buyers, and explains local consumer trends such as digital buyer demographics, barriers to ecommerce, leading retail ecommerce websites and mobile apps. The full data set for this forecast, which runs through 2022, is also included.
In 2018, eMarketer estimates, total retail ecommerce sales in Latin America will grow 17.9% to $53.20 billion. Despite rising consumer prices, economies are beginning to recover, and that coupled with newly elected presidents have shored up consumer confidence. This report offers regional and country-by-country figures for retail sales, retail ecommerce sales, retail mcommerce sales and digital buyers in Latin America, Argentina, Brazil and Mexico—in addition to digital buyer demographics, barriers to ecommerce, as well as leading retail ecommerce websites and mobile apps.
What percentage of retail ecommerce is coming from mobile? This year, for the first time, mobile will make up more than one-quarter (27.5%) of all retail ecommerce sales in Latin America, totaling $14.62 billion. Continued investment in digital infrastructure, improved mobile internet access, less-expensive data plans and rapid smartphone adoption have been key drivers for continued mcommerce growth.
TABLE OF CONTENTS
- Executive Summary
- Latin America: Regional Overview